Choosing a Veterinary Marketing Company to Work With
Whether you’re trying to get a new veterinary practice off the ground or need to find ways to get new clients into your veterinary clinic, marketing yourself is an important part of the process. Franchises are making up a larger slice of the pie, with their dedicated ad and social media departments. Most veterinarians barely have enough time to eat lunch, let alone analyze their marketing strategies. While some practices can do without, others find that they’re beginning to flounder in a sea of competition. That’s where a veterinary marketing company comes in.
They can offer numerous benefits that individual practice owners may not have access to. A veterinary marketing company can make deals with other SaaS companies for better bulk rates. They have the time to spend three hours on the phone arguing with Google to get inappropriate charges removed from an ad account. The connections and resources the company has can set you up for further success, too. That doesn’t mean that all marketing companies are the same, though. So, how do you figure out which one is the right fit for you.
Do you already know exactly what you want for your practice’s marketing strategy? If so, you’re going to need people who are willing to listen to your needs and take feedback from you well. They’ll need to be flexible enough to incorporate your input throughout the marketing process.
Far more often, clinic owners will enter into the fray not really knowing what they want or what will work for their practice. They don’t know their options, and an opaque wall between them and their marketing endeavors keeps them in that confused state far too long into the relationship. With any veterinary marketing company, you should feel comfortable asking questions as you learn more about the process. That requires open channels for communication that last beyond your sign-up date.
Focused On You
This sounds like it should be straightforward, right? After all, a veterinary marketing company really only exists to help their clients do well. Unfortunately, there are a few out there that make their clients’ goals secondary. This can lead to cutting corners (by failing to provide a support team or taking shortcuts when creating websites) that are a detriment to the veterinarians who rely on them.
One of the biggest reasons people choose to hire marketing specialists is that they simply do not have the time to keep up with the ever-changing landscape. That means your veterinary marketing team should always be keeping your ads and social media presence updated. The best marketing partners will keep your role as streamlined as possible throughout the changes, too.
If you have any questions about choosing a veterinary marketing company that’s right for you, please feel free to reach out to us at Vet Marketing Pro anytime.