After working with so many veterinarians to improve their visibility in online searches, we’ve realized that they often have quite a few questions about what it is that we do. There’s quite a bit of overlap in what they all want to know, so we figured that we’d have our veterinary search engine optimization pros tackle them all in one place. Let’s dig in!
We’ve done an overview of what search engine optimization (SEO) actually means, but what can it do for you? After all, who would bother to go through the effort of learning a new tool if it didn’t directly affect the things they care about. For veterinarians, SEO is one of the key ways to get new clients. It puts you front and center with the right people at the right time. That, in turn, impacts your bottom line. If your practice is struggling to stay afloat, SEO can bring in higher revenue. If you’re looking to expand your clinic, SEO is what you use to leverage your experience and resources for better returns. It’s not magic, but rather the product of hard work and the stepping stone to something better.
Search engine optimization – or SEO, for short – is a common tool used by nearly all types of businesses with an online presence. The principles of SEO have many similarities between industries, but when you get down to the brass tacks of the matter the real magic happens. And while we’d argue that all businesses can benefit greatly from using this tool, very few in the smaller niches actually know enough about the process to successfully do so. We’ll go over some of the basics of search engine optimization for veterinarians big and small below in a general overview. Check back here for more detailed deep dives soon!
When a potential client comes onto your veterinary website looking for answers, the last thing you want is for them to be immediately sidetracked trying to navigate around. At the same time, it’s often unlikely that you can address every question in a single, short page. Balancing these two needs is a major part of properly building your veterinary website from scratch. And while you could opt for one of those generalized website builders, you’ll likely find yourself trying to force templates to match your clinic’s needs. Below, we’ve pulled together a few tips for creating an easy to navigate veterinary website.
Though there’s plenty of overlap between a standard brick-and-mortar veterinarian and a mobile one, each come with their own specific offerings and needs. Often, the audience for a mobile veterinary website is slightly different. The services will likely vary. Target cities and contact information are more important than ever. If you’re just starting, check out our beginners guide to optimizing your veterinary website design or our list of must-haves for every veterinary website. Once you have the basics down, it’s easy to see where the gaps are that need to be filled in to highlight the benefits of your mobile practice.
Whether you’re designing a brand new veterinary website or building one from scratch, there are a few must have parts and pieces to be aware of. Here we’ll be covering those that show up on the front end of your site. This is what your clients (or potential clients) see every time they find you online. We’ve mentioned off-page website design information previously, and we’ll be diving into it more in the future. If you have a professional designing your veterinary website, you’ll be able to stick to the basics. If you’re tackling this all solo, you’ll need to think about on-page and off-page factors. For now, let’s dive into the 3 must haves of every veterinary website.
Once you’ve taken the steps to design and optimize your veterinary website, the last thing you want to do is allow it to become outdated. Old sites can signal to potential customers that your clinic may be about as updated as your 2006 web page. To avoid this misconception, it’s important to follow a few critical steps for veterinary website maintenance. Keep in mind that these will need to be done on a regular basis or you’ll risk broken pages and unimpressed clients.
When it comes to social media marketing for veterinarians, doing every step of the process yourself can be tedious -- with endless hours spent in front of a computer -- or downright impossible. However, there are many tools out there to speed things up and save you time in the long run. The real work is figuring out which tools will fit your needs and mesh well with your goals. We’ve outlined some of the best ones below to make your life and business run a little bit smoother.
Social Media Tips for Veterinarians: A/B Testing
It might seem like marketing is more art than science most days, the truth is far more mathematical. With the right social media tips, every veterinarian can come out ahead of the curve. A/B testing is one of the most valuable tools in your marketing arsenal. A combination of creativity and mathematics, A/B tests are the machinery behind your marketing tactics. But what are they and how can you actually put them to use?
How To Choose the Best Veterinary Marketing Company For Your Veterinary Practice
Guide to Choosing A Veterinary Marketing Company!
Choosing a Veterinary Marketing Company can be a tough choice considering the implications. If you choose wisely your business should begin to take off and you will start to get new patients. If you choose wrong you will spend thousands of dollars and literally go nowhere. So how can you make the right decision. This guide should serve as your template for choosing which Veterinary Marketing Company would be a good fit for your Veterinary Practice.