Whether you’re trying to get a new veterinary practice off the ground or need to find ways to get new clients into your veterinary clinic, marketing yourself is an important part of the process. Franchises are making up a larger slice of the pie, with their dedicated ad and social media departments. Most veterinarians barely have enough time to eat lunch, let alone analyze their marketing strategies. While some practices can do without, others find that they’re beginning to flounder in a sea of competition. That’s where a veterinary marketing company comes in.
If you own a business -- any kind of business -- today, you know how important it is to have an online presence. Before you start stressing out about editorial calendars or complicated social media marketing tools, it’s a good idea to nail down the basics. If you don’t already have one, a website is one of the most critical tools your clinic can use to turn potential clients into real ones. We’ll go through some of the top tips for optimizing your veterinary website design to drive traffic, both on the internet and in your brick-and-mortar location.
Your ideal client. The marketing avatar. Your demographic niche. These are all different ways to get at the same idea in veterinary social media marketing -- your audience. These are the people you’re trying to reach with all of your marketing efforts. The ones who could very well translate into office visits, dental exams, and more for your clinic. You likely have subsets of client types, each with their own demographics and background, and each group will need their own style of targeting to match. Let’s dive into the basics of knowing your audience.