When a potential client comes onto your veterinary website looking for answers, the last thing you want is for them to be immediately sidetracked trying to navigate around. At the same time, it’s often unlikely that you can address every question in a single, short page. Balancing these two needs is a major part of properly building your veterinary website from scratch. And while you could opt for one of those generalized website builders, you’ll likely find yourself trying to force templates to match your clinic’s needs. Below, we’ve pulled together a few tips for creating an easy to navigate veterinary website.
Though there’s plenty of overlap between a standard brick-and-mortar veterinarian and a mobile one, each come with their own specific offerings and needs. Often, the audience for a mobile veterinary website is slightly different. The services will likely vary. Target cities and contact information are more important than ever. If you’re just starting, check out our beginners guide to optimizing your veterinary website design or our list of must-haves for every veterinary website. Once you have the basics down, it’s easy to see where the gaps are that need to be filled in to highlight the benefits of your mobile practice.
When you’re creating or updating a business page, every aspect of the process matters. Website design can easily send you down a rabbit hole of search engine optimization (SEO), server choices, features and more. And while there’s plenty of research into optimizing your features, people sometimes forget the basics of using images on their veterinary websites. We’ve rounded up a list of our top 3 tips to effectively use pictures to enhance your site and attract potential future clients.
For busy veterinarians, website maintenance might be a task you constantly shove to the bottom of your never ending to-do list. And, unless you’re particularly technologically savvy, you likely struggle with figuring out how to even update your website. Between remembering basic things like your own account login information and keeping track of the critical steps for veterinary website maintenance, you likely have your hands full. With that in mind, we’ve outlined some of the most common problems to fix on your veterinary website so that you can prioritize and conquer.
Whether you’re designing a brand new veterinary website or building one from scratch, there are a few must have parts and pieces to be aware of. Here we’ll be covering those that show up on the front end of your site. This is what your clients (or potential clients) see every time they find you online. We’ve mentioned off-page website design information previously, and we’ll be diving into it more in the future. If you have a professional designing your veterinary website, you’ll be able to stick to the basics. If you’re tackling this all solo, you’ll need to think about on-page and off-page factors. For now, let’s dive into the 3 must haves of every veterinary website.
Once you’ve taken the steps to design and optimize your veterinary website, the last thing you want to do is allow it to become outdated. Old sites can signal to potential customers that your clinic may be about as updated as your 2006 web page. To avoid this misconception, it’s important to follow a few critical steps for veterinary website maintenance. Keep in mind that these will need to be done on a regular basis or you’ll risk broken pages and unimpressed clients.
If you own a business -- any kind of business -- today, you know how important it is to have an online presence. Before you start stressing out about editorial calendars or complicated social media marketing tools, it’s a good idea to nail down the basics. If you don’t already have one, a website is one of the most critical tools your clinic can use to turn potential clients into real ones. We’ll go through some of the top tips for optimizing your veterinary website design to drive traffic, both on the internet and in your brick-and-mortar location.
Your ideal client. The marketing avatar. Your demographic niche. These are all different ways to get at the same idea in veterinary social media marketing -- your audience. These are the people you’re trying to reach with all of your marketing efforts. The ones who could very well translate into office visits, dental exams, and more for your clinic. You likely have subsets of client types, each with their own demographics and background, and each group will need their own style of targeting to match. Let’s dive into the basics of knowing your audience.
We should probably start out with the basics here -- what is an editorial calendar? In digital marketing, editorial calendars help businesses stay on-brand and relevant to their clients. If you're a veterinarian, think of all the animal-related holidays there are out there (unofficial or otherwise). From K-9 Veterans Day to National Puppy Day, your clients often love these sweet little celebrations. It gets them involved in a bit of community camaraderie, not to mention providing an excellent reason to splash your pages with puppies. Here's a few tips to help veterinarians create their perfect social media editorial calendar.