It’s pretty hard to ignore the absolute dominance of Google — just check out this chart on search market share. It’s not just about getting your result to the top of this search engine’s results page (though that’s certainly a big part of the equation). Google also offers some of the best opportunities out there for network placement display ads. This one-two punch makes Google Ads for veterinarians an important tool in the kit to attract customers.
Whether you’re trying to get a new veterinary practice off the ground or need to find ways to get new clients into your veterinary clinic, marketing yourself is an important part of the process. Franchises are making up a larger slice of the pie, with their dedicated ad and social media departments. Most veterinarians barely have enough time to eat lunch, let alone analyze their marketing strategies. While some practices can do without, others find that they’re beginning to flounder in a sea of competition. That’s where a veterinary marketing company comes in.
As a location-dependent service provider, veterinarians have both more options and specific constraints when it comes to building their reputation. A veterinary practice’s marketing plan should take both of these into account. This allows you to target resources where they’ll do the most good while avoiding sinking time and money into less productive avenues.
With Thanksgiving just around the corner and the winter holidays barreling down on us, it’s easy to get buried under a pile of family events and parties with friends. Don’t forget that this is also the perfect opportunity to ramp up your veterinary practice marketing strategies. Whether you’d like to increase sales of items in your clinic or just make sure people are bringing pets through your front door while they’re still in town, we have a few tips for maximizing the holidays for your business.