Keeping Clients in Your Veterinary Practice (aka Client Retention)

Keeping-Clients-in-Your-Veterinary-Practice-aka-Client-Retention

We often see a common problem in veterinary practices as they start their marketing with us. They’re getting new clients through the door — often using specials and discounted services — but they’re struggling to make ends meet. So, what’s the problem? When you’re looking at how you make your profits in any business, it’s important to know what your client retention rate is. 

Continue reading
  176 Hits

Vet Marketing Pro Is Going to PNWVC 2019!

VMP-is-going-to-PNWVC

Are you headed to the Pacific Northwest Veterinary Conference too? Come on by Booth 204 to say hello — we’re conveniently right by the coffee! We love chatting with veterinarians about the amazing benefits our services can provide, both in their bottom line and in offering support and peace of mind. We take our commitment to our partnerships with practices seriously. Drop by for a few to learn about what we offer and why we recommend our services to veterinary practices. You get some awesome conference swag and $150 in free Google Ads spend, too!

Continue reading
  337 Hits

Facebook Ads For Veterinarians

Facebook-Ads-For-Veterinarians

We’ve gone over Facebook marketing for veterinarians. We’ve taken a dive into Google Ads for vets. How about an explanation on Facebook ads for veterinarians?

Continue reading
  451 Hits

Getting Your Veterinary Website to Show Up On Google

Getting-Your-Veterinary-Website-to-Show-Up-On-Google

I hope we all understand by now that “Google” is a bit of a stand in for search engines as a whole. Google has clearly dominated the market, though, so when we work to get a practice showing up in online searches, we’re prioritizing Google’s standards over others (DuckDuckGo is pretty cool). To get your veterinary website to show up on Google, we take a targeted approach using tools we know work instead of a see what sticks kitchen sink tactic.

Why? 

Continue reading
  610 Hits

Google Ads for Veterinarians

Google-Ads-for-Veterinarians

It’s pretty hard to ignore the absolute dominance of Google ⁠— just check out this chart on search market share. It’s not just about getting your result to the top of this search engine’s results page (though that’s certainly a big part of the equation). Google also offers some of the best opportunities out there for network placement display ads. This one-two punch makes Google Ads for veterinarians an important tool in the kit to attract customers.

Continue reading
  718 Hits

Using Joomla Versus Wordpress For Your Veterinary Website

Using-Joomla-Versus-Wordpress-For-Your-Veterinary-Website-_20190613-232500_1

When it comes to creating your veterinary website, the different options available can feel a little bit daunting. You have your domain host, but purchasing your website address doesn’t suddenly poof a full site into existence. The next step is to choose the Content Management System (CMS) that you’ll use to design and build the individual parts and pages of your site. Two of the major options out there right now are Joomla and WordPress. Keep in mind that when we say the latter, we’re talking about the CMS, WordPress.org (as opposed to WordPress.com, which is both a domain host and website builder). So, how do you know which CMS to use to create the perfect veterinary website that will drive pet owners to your practice?

Continue reading
  736 Hits

Choosing a Veterinary Marketing Company to Work With

Choosing-a-Veterinary-Marketing-Company-to-Work-With

Whether you’re trying to get a new veterinary practice off the ground or need to find ways to get new clients into your veterinary clinic, marketing yourself is an important part of the process. Franchises are making up a larger slice of the pie, with their dedicated ad and social media departments. Most veterinarians barely have enough time to eat lunch, let alone analyze their marketing strategies. While some practices can do without, others find that they’re beginning to flounder in a sea of competition. That’s where a veterinary marketing company comes in.

Continue reading
  809 Hits

3 Free Ways to Get More Clients in Your Veterinary Practice

3-Free-Ways-to-Get-More-Clients-in-Your-Veterinary-Practice

If you’ve been struggling to get enough clients into your veterinary practice, you might be feeling overwhelmed. There are so many different pieces of advice out there, and many of them can be pricey for a non-franchised vet. Not every method you start with has to involve investing in new and expensive ventures, though. You can often get a boost through simple, small and totally free steps. Who knows, maybe they’ll be effective enough so that one day you won’t have to be the one handling your veterinary practice’s marketing all the time.

Continue reading
  1032 Hits

Answers to Common Questions From Veterinarians About Search Engine Optimization

Answers-to-Common-Questions-From-Veterinarians-About-Search-Engine-Optimization-3

After working with so many veterinarians to improve their visibility in online searches, we’ve realized that they often have quite a few questions about what it is that we do. There’s quite a bit of overlap in what they all want to know, so we figured that we’d have our veterinary search engine optimization pros tackle them all in one place. Let’s dig in!

Continue reading
  805 Hits

An Overview Of Automated Email Marketing For Veterinarians

An-Overview-Of-Automated-Email-Marketing-For-Veterinarians

As with many of our overview articles on the blog, our first goal is to explain how a certain tool can actually be useful to your practice. It’s easy to get bogged down in the tidal wave of information out there about different marketing practices. Let’s start with how automated email marketing can help veterinarians see more pets in their clinic without adding to their ever-growing list of tasks.

Continue reading
  1257 Hits