We often see a common problem in veterinary practices as they start their marketing with us. They’re getting new clients through the door — often using specials and discounted services — but they’re struggling to make ends meet. So, what’s the problem? When you’re looking at how you make your profits in any business, it’s important to know what your client retention rate is.
I hope we all understand by now that “Google” is a bit of a stand in for search engines as a whole. Google has clearly dominated the market, though, so when we work to get a practice showing up in online searches, we’re prioritizing Google’s standards over others (DuckDuckGo is pretty cool). To get your veterinary website to show up on Google, we take a targeted approach using tools we know work instead of a see what sticks kitchen sink tactic.
It’s pretty hard to ignore the absolute dominance of Google — just check out this chart on search market share. It’s not just about getting your result to the top of this search engine’s results page (though that’s certainly a big part of the equation). Google also offers some of the best opportunities out there for network placement display ads. This one-two punch makes Google Ads for veterinarians an important tool in the kit to attract customers.
When it comes to creating your veterinary website, the different options available can feel a little bit daunting. You have your domain host, but purchasing your website address doesn’t suddenly poof a full site into existence. The next step is to choose the Content Management System (CMS) that you’ll use to design and build the individual parts and pages of your site. Two of the major options out there right now are Joomla and WordPress. Keep in mind that when we say the latter, we’re talking about the CMS, WordPress.org (as opposed to WordPress.com, which is both a domain host and website builder). So, how do you know which CMS to use to create the perfect veterinary website that will drive pet owners to your practice?
Whether you’re trying to get a new veterinary practice off the ground or need to find ways to get new clients into your veterinary clinic, marketing yourself is an important part of the process. Franchises are making up a larger slice of the pie, with their dedicated ad and social media departments. Most veterinarians barely have enough time to eat lunch, let alone analyze their marketing strategies. While some practices can do without, others find that they’re beginning to flounder in a sea of competition. That’s where a veterinary marketing company comes in.
If you’ve been struggling to get enough clients into your veterinary practice, you might be feeling overwhelmed. There are so many different pieces of advice out there, and many of them can be pricey for a non-franchised vet. Not every method you start with has to involve investing in new and expensive ventures, though. You can often get a boost through simple, small and totally free steps. Who knows, maybe they’ll be effective enough so that one day you won’t have to be the one handling your veterinary practice’s marketing all the time.
After working with so many veterinarians to improve their visibility in online searches, we’ve realized that they often have quite a few questions about what it is that we do. There’s quite a bit of overlap in what they all want to know, so we figured that we’d have our veterinary search engine optimization pros tackle them all in one place. Let’s dig in!
As with many of our overview articles on the blog, our first goal is to explain how a certain tool can actually be useful to your practice. It’s easy to get bogged down in the tidal wave of information out there about different marketing practices. Let’s start with how automated email marketing can help veterinarians see more pets in their clinic without adding to their ever-growing list of tasks.
We’ve done an overview of what search engine optimization (SEO) actually means, but what can it do for you? After all, who would bother to go through the effort of learning a new tool if it didn’t directly affect the things they care about. For veterinarians, SEO is one of the key ways to get new clients. It puts you front and center with the right people at the right time. That, in turn, impacts your bottom line. If your practice is struggling to stay afloat, SEO can bring in higher revenue. If you’re looking to expand your clinic, SEO is what you use to leverage your experience and resources for better returns. It’s not magic, but rather the product of hard work and the stepping stone to something better.