5 Tips For Optimizing Your Veterinary Website Design
If you own a business -- any kind of business -- today, you know how important it is to have an online presence. Before you start stressing out about editorial calendars or complicated social media marketing tools, it’s a good idea to nail down the basics. If you don’t already have one, a website is one of the most critical tools your clinic can use to turn potential clients into real ones. We’ll go through some of the top tips for optimizing your veterinary website design to drive traffic, both on the internet and in your brick-and-mortar location.
Choose a theme
Whether you call it a theme, a vibe, a schema or anything else under the sun, it’s important to stick to it. You want your business materials, from your website to your Yelp page to your social media accounts, to be identifiable as one cohesive unit. This allows for brand recognition and a multi-touch approach to marketing.
Don’t forget the basics
It can be easy to get bogged down in the more complicated parts of veterinary website design, but don’t forget to put the most valuable information on your site. Your physical address, phone number, and hours of operation make up a huge part of what the people viewing your website need to know. They should ideally be at the top of every page, or in another easily visible spot.
Create a website that works on mobile devices
We cannot stress this one enough. With improved technology and faster mobile browsing speeds, more and more people use their phones for browsing the internet. Your veterinary website design should look flawless on both desktops as well as mobile devices.
Don’t forget the off-page information
Each aspect of your veterinary website design is going to have both on- and off-page information. This includes the text and images that your audience sees as well as what search engines like Google use to rank sites. It helps to have someone who can show you all the tricks of the trade with off-page search engine optimization.
Make sure that regardless of any other aspect of your veterinary website design that you’re able to update the site when you need to. Outdated information can really hurt your reputation among current or prospective clients. Websites aren’t just ‘set it and forget it,’ so plan accordingly. If you stopped or started offering certain services, if your prices have changed, or if you’ve moved locations, make sure that your website changes with you.
Remember, the team here at Vet Marketing Pro is always here to help you through your veterinary website design process, whether you’re starting from scratch or just need a little nudge in the right direction.