Search engine optimization – or SEO, for short – is a common tool used by nearly all types of businesses with an online presence. The principles of SEO have many similarities between industries, but when you get down to the brass tacks of the matter the real magic happens. And while we’d argue that all businesses can benefit greatly from using this tool, very few in the smaller niches actually know enough about the process to successfully do so. We’ll go over some of the basics of search engine optimization for veterinarians big and small below in a general overview. Check back here for more detailed deep dives soon!
As a location-dependent service provider, veterinarians have both more options and specific constraints when it comes to building their reputation. A veterinary practice’s marketing plan should take both of these into account. This allows you to target resources where they’ll do the most good while avoiding sinking time and money into less productive avenues.
With Thanksgiving just around the corner and the winter holidays barreling down on us, it’s easy to get buried under a pile of family events and parties with friends. Don’t forget that this is also the perfect opportunity to ramp up your veterinary practice marketing strategies. Whether you’d like to increase sales of items in your clinic or just make sure people are bringing pets through your front door while they’re still in town, we have a few tips for maximizing the holidays for your business.
When a potential client comes onto your veterinary website looking for answers, the last thing you want is for them to be immediately sidetracked trying to navigate around. At the same time, it’s often unlikely that you can address every question in a single, short page. Balancing these two needs is a major part of properly building your veterinary website from scratch. And while you could opt for one of those generalized website builders, you’ll likely find yourself trying to force templates to match your clinic’s needs. Below, we’ve pulled together a few tips for creating an easy to navigate veterinary website.
Though there’s plenty of overlap between a standard brick-and-mortar veterinarian and a mobile one, each come with their own specific offerings and needs. Often, the audience for a mobile veterinary website is slightly different. The services will likely vary. Target cities and contact information are more important than ever. If you’re just starting, check out our beginners guide to optimizing your veterinary website design or our list of must-haves for every veterinary website. Once you have the basics down, it’s easy to see where the gaps are that need to be filled in to highlight the benefits of your mobile practice.
When you’re creating or updating a business page, every aspect of the process matters. Website design can easily send you down a rabbit hole of search engine optimization (SEO), server choices, features and more. And while there’s plenty of research into optimizing your features, people sometimes forget the basics of using images on their veterinary websites. We’ve rounded up a list of our top 3 tips to effectively use pictures to enhance your site and attract potential future clients.
Your ideal client. The marketing avatar. Your demographic niche. These are all different ways to get at the same idea in veterinary social media marketing -- your audience. These are the people you’re trying to reach with all of your marketing efforts. The ones who could very well translate into office visits, dental exams, and more for your clinic. You likely have subsets of client types, each with their own demographics and background, and each group will need their own style of targeting to match. Let’s dive into the basics of knowing your audience.
We should probably start out with the basics here -- what is an editorial calendar? In digital marketing, editorial calendars help businesses stay on-brand and relevant to their clients. If you're a veterinarian, think of all the animal-related holidays there are out there (unofficial or otherwise). From K-9 Veterans Day to National Puppy Day, your clients often love these sweet little celebrations. It gets them involved in a bit of community camaraderie, not to mention providing an excellent reason to splash your pages with puppies. Here's a few tips to help veterinarians create their perfect social media editorial calendar.
Social Media Tips for Veterinarians: A/B Testing
It might seem like marketing is more art than science most days, the truth is far more mathematical. With the right social media tips, every veterinarian can come out ahead of the curve. A/B testing is one of the most valuable tools in your marketing arsenal. A combination of creativity and mathematics, A/B tests are the machinery behind your marketing tactics. But what are they and how can you actually put them to use?