Whether you’re trying to get a new veterinary practice off the ground or need to find ways to get new clients into your veterinary clinic, marketing yourself is an important part of the process. Franchises are making up a larger slice of the pie, with their dedicated ad and social media departments. Most veterinarians barely have enough time to eat lunch, let alone analyze their marketing strategies. While some practices can do without, others find that they’re beginning to flounder in a sea of competition. That’s where a veterinary marketing company comes in.
If you’ve been struggling to get enough clients into your veterinary practice, you might be feeling overwhelmed. There are so many different pieces of advice out there, and many of them can be pricey for a non-franchised vet. Not every method you start with has to involve investing in new and expensive ventures, though. You can often get a boost through simple, small and totally free steps. Who knows, maybe they’ll be effective enough so that one day you won’t have to be the one handling your veterinary practice’s marketing all the time.
After working with so many veterinarians to improve their visibility in online searches, we’ve realized that they often have quite a few questions about what it is that we do. There’s quite a bit of overlap in what they all want to know, so we figured that we’d have our veterinary search engine optimization pros tackle them all in one place. Let’s dig in!
As with many of our overview articles on the blog, our first goal is to explain how a certain tool can actually be useful to your practice. It’s easy to get bogged down in the tidal wave of information out there about different marketing practices. Let’s start with how automated email marketing can help veterinarians see more pets in their clinic without adding to their ever-growing list of tasks.
We’ve done an overview of what search engine optimization (SEO) actually means, but what can it do for you? After all, who would bother to go through the effort of learning a new tool if it didn’t directly affect the things they care about. For veterinarians, SEO is one of the key ways to get new clients. It puts you front and center with the right people at the right time. That, in turn, impacts your bottom line. If your practice is struggling to stay afloat, SEO can bring in higher revenue. If you’re looking to expand your clinic, SEO is what you use to leverage your experience and resources for better returns. It’s not magic, but rather the product of hard work and the stepping stone to something better.
Search engine optimization – or SEO, for short – is a common tool used by nearly all types of businesses with an online presence. The principles of SEO have many similarities between industries, but when you get down to the brass tacks of the matter the real magic happens. And while we’d argue that all businesses can benefit greatly from using this tool, very few in the smaller niches actually know enough about the process to successfully do so. We’ll go over some of the basics of search engine optimization for veterinarians big and small below in a general overview. Check back here for more detailed deep dives soon!
As a location-dependent service provider, veterinarians have both more options and specific constraints when it comes to building their reputation. A veterinary practice’s marketing plan should take both of these into account. This allows you to target resources where they’ll do the most good while avoiding sinking time and money into less productive avenues.
With Thanksgiving just around the corner and the winter holidays barreling down on us, it’s easy to get buried under a pile of family events and parties with friends. Don’t forget that this is also the perfect opportunity to ramp up your veterinary practice marketing strategies. Whether you’d like to increase sales of items in your clinic or just make sure people are bringing pets through your front door while they’re still in town, we have a few tips for maximizing the holidays for your business.
When a potential client comes onto your veterinary website looking for answers, the last thing you want is for them to be immediately sidetracked trying to navigate around. At the same time, it’s often unlikely that you can address every question in a single, short page. Balancing these two needs is a major part of properly building your veterinary website from scratch. And while you could opt for one of those generalized website builders, you’ll likely find yourself trying to force templates to match your clinic’s needs. Below, we’ve pulled together a few tips for creating an easy to navigate veterinary website.
Though there’s plenty of overlap between a standard brick-and-mortar veterinarian and a mobile one, each come with their own specific offerings and needs. Often, the audience for a mobile veterinary website is slightly different. The services will likely vary. Target cities and contact information are more important than ever. If you’re just starting, check out our beginners guide to optimizing your veterinary website design or our list of must-haves for every veterinary website. Once you have the basics down, it’s easy to see where the gaps are that need to be filled in to highlight the benefits of your mobile practice.