3 Must Haves of Every Veterinary Website
Whether you’re designing a brand new veterinary website or building one from scratch, there are a few must have parts and pieces to be aware of. Here we’ll be covering those that show up on the front end of your site. This is what your clients (or potential clients) see every time they find you online. We’ve mentioned off-page website design information previously, and we’ll be diving into it more in the future. If you have a professional designing your veterinary website, you’ll be able to stick to the basics. If you’re tackling this all solo, you’ll need to think about on-page and off-page factors. For now, let’s dive into the 3 must haves of every veterinary website.
This sounds straightforward enough, but having a fully optimized home page can make a huge difference on your site. This is likely the place you’ll be linking to when you post online. It’ll show up first for searches in most cases. It can have plenty of search engine optimization built in. For any veterinary website, it should also usually contain all the information clients need. As we’ve discussed before, it’s also crucial to maintain your home page regularly. That includes changing information when it’s no longer relevant or tweaking content to better target your audience.
Your veterinary website likely has plenty of content outside of the home page. That often includes your services and any other resources to help your clients. With a well-organized navigation bar, your website viewers don’t get lost or confused -- which is important for helping them feel confident in choosing your clinic to care for their beloved pet. A poorly planned and executed veterinary website can be the kiss of death for many a potential client.
There are a number of reasons to have images on a veterinary website. First, it improves the bounce rate of visitors to your site (so people stick around after clicking on the page). Second, it’s a good way to improve your website layout -- and people have come to expect websites with well-integrated images in modern internet times. And finally, images allow for easier social media sharing of your own content. Facebook and other platforms are highly visual, so if you plan on using social media to promote your veterinary clinic, images are a very necessary part of that.
If you have any questions, or you’d like to chat with our expert marketing team about building or optimizing your veterinary website, please don’t hesitate to reach out to us.