Whether you’re designing a brand new veterinary website or building one from scratch, there are a few must have parts and pieces to be aware of. Here we’ll be covering those that show up on the front end of your site. This is what your clients (or potential clients) see every time they find you online. We’ve mentioned off-page website design information previously, and we’ll be diving into it more in the future. If you have a professional designing your veterinary website, you’ll be able to stick to the basics. If you’re tackling this all solo, you’ll need to think about on-page and off-page factors. For now, let’s dive into the 3 must haves of every veterinary website.

Once you’ve taken the steps to design and optimize your veterinary website, the last thing you want to do is allow it to become outdated. Old sites can signal to potential customers that your clinic may be about as updated as your 2006 web page. To avoid this misconception, it’s important to follow a few critical steps for veterinary website maintenance. Keep in mind that these will need to be done on a regular basis or you’ll risk broken pages and unimpressed clients.

If you own a business -- any kind of business -- today, you know how important it is to have an online presence. Before you start stressing out about editorial calendars or complicated social media marketing tools, it’s a good idea to nail down the basics. If you don’t already have one, a website is one of the most critical tools your clinic can use to turn potential clients into real ones. We’ll go through some of the top tips for optimizing your veterinary website design to drive traffic, both on the internet and in your brick-and-mortar location.

Curate, Curate, Curate

Your ideal client. The marketing avatar. Your demographic niche. These are all different ways to get at the same idea in veterinary social media marketing -- your audience. These are the people you’re trying to reach with all of your marketing efforts. The ones who could very well translate into office visits, dental exams, and more for your clinic. You likely have subsets of client types, each with their own demographics and background, and each group will need their own style of targeting to match. Let’s dive into the basics of knowing your audience.

We should probably start out with the basics here -- what is an editorial calendar? In digital marketing, editorial calendars help businesses stay on-brand and relevant to their clients. If you're a veterinarian, think of all the animal-related holidays there are out there (unofficial or otherwise). From K-9 Veterans Day to National Puppy Day, your clients often love these sweet little celebrations. It gets them involved in a bit of community camaraderie, not to mention providing an excellent reason to splash your pages with puppies. Here's a few tips to help veterinarians create their perfect social media editorial calendar.

Social Media Tips for Veterinarians: A/B Testing

It might seem like marketing is more art than science most days, the truth is far more mathematical. With the right social media tips, every veterinarian can come out ahead of the curve. A/B testing is one of the most valuable tools in your marketing arsenal. A combination of creativity and mathematics, A/B tests are the machinery behind your marketing tactics. But what are they and how can you actually put them to use?

How To Choose the Best Veterinary Marketing Company For Your Veterinary Practice

Guide to Choosing A Veterinary Marketing Company!
Choosing a Veterinary Marketing Company can be a tough choice considering the implications.  If you choose wisely your business should begin to take off and you will start to get new patients.  If you choose wrong you will spend thousands of dollars and literally go nowhere.  So how can you make the right decision.  This guide should serve as your template for choosing which Veterinary Marketing Company would be a good fit for your Veterinary Practice.