We’ve done an overview of what search engine optimization (SEO) actually means, but what can it do for you? After all, who would bother to go through the effort of learning a new tool if it didn’t directly affect the things they care about. For veterinarians, SEO is one of the key ways to get new clients. It puts you front and center with the right people at the right time. That, in turn, impacts your bottom line. If your practice is struggling to stay afloat, SEO can bring in higher revenue. If you’re looking to expand your clinic, SEO is what you use to leverage your experience and resources for better returns. It’s not magic, but rather the product of hard work and the stepping stone to something better.
Search engine optimization – or SEO, for short – is a common tool used by nearly all types of businesses with an online presence. The principles of SEO have many similarities between industries, but when you get down to the brass tacks of the matter the real magic happens. And while we’d argue that all businesses can benefit greatly from using this tool, very few in the smaller niches actually know enough about the process to successfully do so. We’ll go over some of the basics of search engine optimization for veterinarians big and small below in a general overview. Check back here for more detailed deep dives soon!
As a location-dependent service provider, veterinarians have both more options and specific constraints when it comes to building their reputation. A veterinary practice’s marketing plan should take both of these into account. This allows you to target resources where they’ll do the most good while avoiding sinking time and money into less productive avenues.
With Thanksgiving just around the corner and the winter holidays barreling down on us, it’s easy to get buried under a pile of family events and parties with friends. Don’t forget that this is also the perfect opportunity to ramp up your veterinary practice marketing strategies. Whether you’d like to increase sales of items in your clinic or just make sure people are bringing pets through your front door while they’re still in town, we have a few tips for maximizing the holidays for your business.
When a potential client comes onto your veterinary website looking for answers, the last thing you want is for them to be immediately sidetracked trying to navigate around. At the same time, it’s often unlikely that you can address every question in a single, short page. Balancing these two needs is a major part of properly building your veterinary website from scratch. And while you could opt for one of those generalized website builders, you’ll likely find yourself trying to force templates to match your clinic’s needs. Below, we’ve pulled together a few tips for creating an easy to navigate veterinary website.
Though there’s plenty of overlap between a standard brick-and-mortar veterinarian and a mobile one, each come with their own specific offerings and needs. Often, the audience for a mobile veterinary website is slightly different. The services will likely vary. Target cities and contact information are more important than ever. If you’re just starting, check out our beginners guide to optimizing your veterinary website design or our list of must-haves for every veterinary website. Once you have the basics down, it’s easy to see where the gaps are that need to be filled in to highlight the benefits of your mobile practice.
When you’re creating or updating a business page, every aspect of the process matters. Website design can easily send you down a rabbit hole of search engine optimization (SEO), server choices, features and more. And while there’s plenty of research into optimizing your features, people sometimes forget the basics of using images on their veterinary websites. We’ve rounded up a list of our top 3 tips to effectively use pictures to enhance your site and attract potential future clients.
For busy veterinarians, website maintenance might be a task you constantly shove to the bottom of your never ending to-do list. And, unless you’re particularly technologically savvy, you likely struggle with figuring out how to even update your website. Between remembering basic things like your own account login information and keeping track of the critical steps for veterinary website maintenance, you likely have your hands full. With that in mind, we’ve outlined some of the most common problems to fix on your veterinary website so that you can prioritize and conquer.
Whether you’re designing a brand new veterinary website or building one from scratch, there are a few must have parts and pieces to be aware of. Here we’ll be covering those that show up on the front end of your site. This is what your clients (or potential clients) see every time they find you online. We’ve mentioned off-page website design information previously, and we’ll be diving into it more in the future. If you have a professional designing your veterinary website, you’ll be able to stick to the basics. If you’re tackling this all solo, you’ll need to think about on-page and off-page factors. For now, let’s dive into the 3 must haves of every veterinary website.
Once you’ve taken the steps to design and optimize your veterinary website, the last thing you want to do is allow it to become outdated. Old sites can signal to potential customers that your clinic may be about as updated as your 2006 web page. To avoid this misconception, it’s important to follow a few critical steps for veterinary website maintenance. Keep in mind that these will need to be done on a regular basis or you’ll risk broken pages and unimpressed clients.